Privacy Policy

Effective Date: July 2026
Last Updated: July 2026

1. Introduction

This Privacy Policy describes the privacy practices of Earl’s Lawn Service regarding information collected through:

www.earlslawnservicenky.com

Website forms and estimate requests

Telephone calls and voicemail

Email communications

SMS and MMS text messaging

Online scheduling and appointment requests

Customer service and project communications

Estimates, proposals, invoices, and service agreements

Advertising and analytics technologies

Social media and other digital channels

By using our website or voluntarily providing personal information to Earl’s Lawn Service, you acknowledge the practices described in this Privacy Policy.

This policy applies to Earl’s Lawn Service’s residential and commercial lawn care, landscaping, hardscaping, snow removal, and property-maintenance operations throughout Northern Kentucky and surrounding service areas.

2. Information We Collect

We may collect information that you voluntarily provide and information collected automatically when you interact with our website or communications.

Information You Provide Directly

Depending on how you interact with us, we may collect:

First and last name

Business or organization name

Email address

Telephone number

Mobile telephone number

Service address

Billing address

Property information

Requested service

Project details

Preferred appointment date or time

Photographs or videos you submit

Communication preferences

Estimate, proposal, and invoice information

Payment and transaction information

Messages, questions, and other information you provide

Records of your consent to receive communications

Please do not submit sensitive personal information that is not necessary for your service request.

Information Collected Automatically

When you visit our website, we or our service providers may automatically collect:

Internet Protocol address

Browser type

Device type

Operating system

Approximate geographic location

Referring website

Pages viewed

Links clicked

Date and time of visits

Time spent on the website

Form and website interactions

Advertising identifiers

Cookie and similar technology data

This information helps us operate the website, understand visitor activity, measure marketing performance, prevent fraud, and improve our services.

3. How We Collect Information

We may collect information through:

Contact and estimate-request forms

Online appointment forms

Telephone calls

Text messages

Emails

Website chat or messaging tools

Customer surveys

Estimates and service agreements

Payment and invoice interactions

Cookies and analytics tools

Advertising platforms

Social media interactions

Referrals and other lawful sources

When another person submits information on your behalf, we may reasonably rely on that person’s representation that they have permission to provide it.

4. How We Use Personal Information

Earl’s Lawn Service may use personal information to:

Respond to questions and service requests

Prepare estimates and proposals

Schedule consultations, estimates, and services

Confirm or reschedule appointments

Provide lawn care, landscaping, hardscaping, property maintenance, snow removal, and related services

Communicate about active or completed projects

Send appointment reminders and service updates

Process invoices and payments

Maintain customer records

Provide customer support

Follow up on estimates

Request feedback or reviews

Manage recurring service arrangements

Send promotional communications when permitted

Measure website and advertising performance

Improve our website, services, and customer experience

Detect fraud, abuse, and security threats

Comply with legal and regulatory obligations

Enforce our agreements and protect our legal rights

We seek to collect and retain only information reasonably necessary for legitimate business purposes. The FTC recommends that businesses understand the personal information they hold, retain only what is needed, protect it, dispose of it appropriately, and prepare for security incidents.

5. Telephone Calls

When you call Earl’s Lawn Service, we may collect:

Your telephone number

Caller-identification information

The date, time, and duration of the call

Voicemail messages

Notes related to your inquiry or account

Call-routing and communication records

Calls may be monitored or recorded for quality assurance, training, documentation, customer service, dispute resolution, and legal compliance when permitted by applicable law.

When legally required, you will be notified before a call is recorded.

6. Email Communications

We may use your email address to:

Respond to an inquiry

Deliver estimates, proposals, or invoices

Confirm appointments

Send project updates

Provide service notices

Request feedback

Send promotional messages when permitted

You may unsubscribe from promotional emails by using the unsubscribe link included in the message.

Even after opting out of marketing emails, you may continue receiving nonpromotional communications related to an active estimate, appointment, project, invoice, account, warranty, or service agreement.

Commercial email rules generally require truthful message information and a functioning method for recipients to stop future marketing emails.

7. SMS and MMS Text Messaging

Earl’s Lawn Service may communicate with customers and prospective customers through SMS or MMS text messages when the recipient has provided the appropriate consent or when otherwise permitted by law.

Text messages may include:

Responses to service inquiries

Estimate follow-ups

Appointment confirmations

Appointment reminders

Scheduling updates

Crew-arrival notifications

Project updates

Invoice or payment reminders

Customer-service communications

Review requests

Promotional offers when separately authorized

SMS Consent

By checking an SMS consent checkbox, submitting a form containing clear text-message consent language, texting an authorized keyword, or otherwise affirmatively requesting text communications, you consent to receive text messages from Earl’s Lawn Service at the mobile number you provide.

Consent to receive marketing text messages is not a condition of purchasing goods or services.

Message frequency may vary based on your interactions, service request, appointments, account activity, and communication preferences.

Message and data rates may apply.

Opting Out of Text Messages

You may opt out of text messages at any time by replying:

STOP

After submitting an opt-out request, you may receive one final message confirming that you have been unsubscribed.

You may reply:

HELP

for assistance, or contact Earl’s Lawn Service directly using the information listed in this policy.

Opting out of promotional messages does not prevent us from responding to a new message you initiate or from sending communications otherwise permitted by law.

Mobile Information and Consent Will Not Be Sold or Shared

Mobile information will not be sold, rented, or shared with third parties or affiliates for marketing or promotional purposes.

Text-message originator opt-in data and consent information will not be shared with any third parties, excluding service providers that support the delivery of the messaging program. Those service providers may use the information only to provide messaging-related services on behalf of Earl’s Lawn Service and may not use it for their own marketing purposes.

All other categories of information sharing described in this Privacy Policy exclude text-message originator opt-in data and consent.

Business-messaging reviewers may reject a campaign when the customer’s opt-in process does not clearly explain the messages they will receive, expected frequency, and opt-out method.

8. Cookies and Similar Technologies

Our website may use cookies, pixels, scripts, tags, local storage, and similar technologies to:

Operate website functions

Remember visitor preferences

Understand website activity

Analyze traffic

Measure form submissions

Improve website performance

Track advertising results

Build audiences for advertising

Prevent fraud and misuse

Cookies are small files stored on a device or browser.

You may adjust your browser settings to reject or remove certain cookies. Disabling cookies may affect some website features.

Where required, we may display a cookie notice or request consent before using nonessential cookies.

9. Analytics and Advertising

We may use analytics and advertising services to understand:

How visitors find our website

Which pages they visit

Which advertisements generate visits or inquiries

Whether a visitor completes a form or takes another action

General audience and device characteristics

These providers may use cookies, pixels, and similar technologies according to their respective privacy policies.

We may use this information to improve our website, evaluate marketing performance, prevent duplicate or fraudulent leads, and show more relevant advertisements.

10. How We Disclose Information

We may disclose personal information to trusted service providers that assist us with legitimate business operations, such as:

Website hosting

Customer communications

Telephone and text-message delivery

Email delivery

Appointment scheduling

Customer relationship management

Estimates and invoicing

Payment processing

Data storage

Website analytics

Advertising measurement

IT and cybersecurity

Legal, accounting, and insurance services

Subcontractors and project vendors

These providers may access information only as reasonably necessary to perform services for Earl’s Lawn Service and are expected to handle it appropriately.

We may also disclose information:

At your direction or with your consent

To perform a requested service

To comply with a subpoena, court order, or legal process

To respond to lawful government requests

To protect our rights, property, customers, workers, or the public

To investigate fraud, abuse, threats, or security incidents

In connection with a business sale, merger, financing, reorganization, or transfer

We do not sell personal information in exchange for money.

We do not sell or share mobile opt-in information or text-message consent for third-party marketing.

11. Payment Information

When payment is made electronically, payment details may be collected and processed by a third-party payment processor.

Earl’s Lawn Service may receive transaction information such as:

Customer name

Billing address

Payment amount

Payment status

Date of payment

Limited payment-method details

Transaction identifiers

We may not directly receive or store complete payment-card numbers when payments are processed through an external payment provider.

Payment providers maintain their own privacy and security practices.

12. Data Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information from:

Unauthorized access

Misuse

Loss

Alteration

Disclosure

Destruction

These measures may include access controls, account protections, secure service providers, system monitoring, backups, and staff procedures.

No website, communication channel, transmission method, or storage system can be guaranteed to be completely secure. Therefore, we cannot guarantee absolute security.

The FTC may take enforcement action when businesses make data-security promises they do not honor, so this policy describes reasonable safeguards without making an absolute guarantee.

13. Data Retention

We may retain information for as long as reasonably necessary to:

Respond to an inquiry

Provide requested services

Maintain customer and project records

Manage recurring services

Complete financial and tax reporting

Document communication consent

Resolve disputes

Enforce agreements

Meet insurance requirements

Comply with legal obligations

Protect legitimate business interests

Retention periods may vary based on the type of information and the reason it was collected.

We may retain records of text-message consent and opt-out requests as necessary to document compliance and honor communication preferences.

14. Your Privacy Choices

Depending on applicable law and the circumstances, you may request that Earl’s Lawn Service:

Confirm whether we maintain personal information about you

Correct inaccurate contact information

Update your communication preferences

Stop sending promotional emails

Stop sending text messages

Delete certain information

Provide information about our privacy practices

Some information may need to be retained for legal, financial, contractual, security, warranty, opt-out, or recordkeeping purposes.

To submit a privacy request, contact us using the information at the end of this policy. We may need to verify your identity before completing certain requests.

15. Do Not Track Signals

Some browsers provide “Do Not Track” signals.

Because there is no universally accepted standard for responding to all such signals, our website may not respond to them in every circumstance.

You may control certain tracking through browser settings, cookie controls, device settings, or advertising-platform preferences.

16. Children’s Privacy

Our website and services are intended for property owners, tenants, property managers, businesses, and adults seeking outdoor-property services.

They are not directed to children under 13, and Earl’s Lawn Service does not knowingly collect personal information directly from children under 13.

A parent or legal guardian who believes a child has submitted personal information should contact us so that we can review and, when appropriate, delete it.

Federal law establishes additional requirements for websites and online services that knowingly collect personal information from children under 13.

17. Third-Party Websites and Platforms

Our website may link to third-party websites or services, including:

Social media platforms

Maps and navigation services

Payment processors

Manufacturers

Review platforms

Scheduling tools

Other external websites

Earl’s Lawn Service does not control the privacy practices of those third parties.

You should review the privacy policies of third-party services before providing them with personal information.

18. Social Media

When you interact with Earl’s Lawn Service through a social media platform, the platform may collect and process information according to its own privacy policy.

Information you post publicly may be visible to other users.

Our current website structure includes links to the company’s social media profiles and other external platforms.

19. Photographs and Project Information

Customers may voluntarily provide photographs, videos, measurements, drawings, or other property information to help us evaluate a service request.

We may also take photographs before, during, and after work for:

Project documentation

Quality control

Estimates

Insurance

Training

Dispute resolution

Portfolio or marketing purposes

When project photographs are used publicly, we will make reasonable efforts to avoid displaying personal information or identifying details.

Customers may notify us in writing before work begins if they do not want project photographs used for public marketing.

20. Information About Other People

Please provide information about another person only when you have permission to do so.

For example, a property manager, spouse, tenant, or business representative should have authority before providing another person’s telephone number, email address, property information, or other personal data.

Providing another person’s telephone number does not automatically enroll that individual in marketing text messages.

21. Business Transfers

If Earl’s Lawn Service is involved in a merger, acquisition, sale, financing, restructuring, or transfer of some or all business assets, personal information may be reviewed or transferred as part of that transaction.

Any successor receiving personal information will remain subject to applicable law and the privacy commitments associated with the transferred information.

Mobile opt-in consent may not be transferred for unrelated third-party marketing.

22. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

Changes in our services

New website features

Communication practices

Technology changes

Legal or regulatory requirements

Business operations

The revised policy will be posted on this page with a new “Last Updated” date.

Material changes may also be communicated through the website or another appropriate method.

23. Contact Earl’s Lawn Service

Questions, requests, or concerns about this Privacy Policy may be submitted through our Contact page:

https://www.earlslawnservicenky.com/contact

Earl’s Lawn Service
Northern Kentucky

PHONE: 859-397-0849

EMAIL: [email protected]